V is for Valorization. What’s that? A buzzword coined by the Dutch government that signifies how all scientific research should make money, and lots of it, sooner rather than later. It’s certainly not an English word, as evidenced by the quizzical looks on the faces of physicists who haven’t been working in the Netherlands lately, when some official government delegate gets to make a speech at a Dutch physics conference and says, beaming into the audience, “We are ferry heppy to see so much fellorizable research going on here!”
(UPDATE: Merlijn van Deen reports that valorisation is, in fact, a borrowing from French, where it is used in the same context of scientific research as in Dutch. In English, according to Wikipedia, it is used only as a translation of the German Verwertung, a technical term coined by Marx in Das Kapital meaning to add surplus value to capital by human action.)
I don’t fit the popular caricature of a scientist who thinks all research should be pure and untouched by worldly concerns. On the contrary, I have a Master’s degree in applied physics. One of my current projects is to build a new kind of wavefront sensor that works on a different principle than the commercially available ones. I’m firmly of the opinion that the original reason for this ‘valorization’ policy is quite sound: to get academia and industry interested enough in each other so that academia’s more marketable efforts get passed on to industry instead of dying the death of obscurity in a professor’s filing cabinet, and industry knocks on academia’s door when they have an interesting problem to solve with a longer time-to-market.
But it’s been blown all out of proportion now. The government has declared some research more valuable than other research: fields like high tech systems and energie (energy) are now designated topsectoren (top sectors,) research to which funds should be diverted at the expense of all other research. They are headed by topteams (top teams) each including a captain of science and captain of industry, which draw up innovatiecontracten (innovation contracts) that are required to hit each vertex of the gouden driehoek (golden triangle) of kennis, kunde, kassa (knowledge, expertise, and cash.) It will be successful in making the Netherlands #1 worldwide in the use of buzzwords, which I’ve italicized and translated (only where necessary, since half of them are in English anyway to make them sound more important.) If you read the actual documents, you get the feeling that the government is telling the big companies, “Hey! Want some cheap contract research? We’ve given those scientists free rein for too long and it’s time they worked for you to redeem themselves!”
The thing that spurred me out of lethargy was this, the Sell Your Science contest. You have to make a 90-second video about your research and the winner gets the title “Best Science Communicator of the Netherlands.” Sounds great. But it turns out that you literally have to sell your research: in the description, they treat ‘the audience’ and ‘investors’ as one and the same! I’m sorry, but science communication and sales pitches are two different things. Nothing wrong with a sales pitch contest, but at least call it by its rightful name!
Science crosses borders that politics doesn’t, so it may not have even occurred to their bureaucrat brains that they’re shutting out a large share of the scientists in the Netherlands, who are not Dutch and might not speak it well enough to read the rules of the contest which aren’t in English.
And this part really makes my blood boil (translation mine):
Nowadays, it’s not enough just to write scientific articles and to talk to people in your own field. A broader, open attitude towards society is expected, and valorization sections are required in NWO grant applications. The modern scientist will have to communicate differently and more widely in order to propagate their research.
I explain exactly why this makes my blood boil in the letter that I sent them on May 10. My own English translation is reproduced below. It’s been two weeks and I’ve received no reply. So I’m sharing it:
Dear Sir or Madam, (cc: editorial office of the Leiden University employee newsletter)
I read about the ‘Sell Your Science’ contest in Leiden University’s employee newsletter, and from there I clicked over to the website www.valorisatie.nu. My astonishment was boundless when I read there that this contest is failing to distinguish between the two entirely disparate concepts of ‘science communication’ and ‘science valorization.’ I would like to take a moment of your time to explain why I think this is wrong.
Science communication is, as you say, presenting research to a broad audience in a clear and understandable way. But is that the same as ‘valorization’? Only if one assumes that the broad audience is exclusively interested in marketable research. That is a dangerous fallacy.
The passion that drives a researcher to be good at science communication usually doesn’t spring from the commercialization of research. It’s likely that someone who’s motivated by commercialization won’t choose a career in research. These days, there are those who would rather deny that, but it’s a fact. The description of Sell Your Science, in which scientists are portrayed as hermits, only speaking to their fellow scientists and avoiding contact with society, and in which you say that the ‘modern’ scientist has to start doing things differently, feels like a slap in the face of my profession. There are countless scientists, both in the past and in modern times, who may not necessarily be oriented towards industry, but do stand 100% squarely in society. These people are marginalized by the tendentious introduction on the website. ‘Hermits’ may exist, it’s true, but they are a small minority.
Anyone that I’ve ever encountered who’s been good at communicating science, was able to captivate their audience using their dedication and passion, no matter what the economic value of the research was. Good science communication makes sure the audience has learned something by the time they leave. Good science communication fans the sparks of curiosity in the audience, so that someone, the day after or the day after that, might just hit upon the idea to ask “How does that work, anyway?” A scientist who can captivate an audience (apparently, a hostile one at that) with ‘unmarketable’ science and at the same time, manages to convey its importance despite its unmarketability, is a much better candidate for the title of “Best Science Communicator of the Netherlands” than someone who can sell ‘marketable’ science to investors. That’s the difference between ‘science communication’ and ‘science valorization.’
PhD student, physics
Writing letters seems to have had an actual effect — read Part II.